Dear Mr. CEO of My Bank of 11 plus years:
Please accept this letter as my official two weeks notice as your customer. As soon as I finally get the automatic deposit of my long overdue tax refund, I'll be filling out a withdrawal slip for the full amount of my account that day.
With your recent $25 billion acquisition of one of your failing competitors, I can understand how you may not have time to hear from a customer. No I'm not a commercial customer. Nope I'm not a CEO like you. No, I just have been banking with your place for awhile, and thought I'd let you know why I'm leaving.
I'm sure you are aware that times are tough. I hope that your bonus this year was wisely invested. But if it wasn't, perhaps you can get another $25 billion bailout from the Federal government? Or perhaps get an additional $25 billion tax break for buying another failing competitor?
And during these tough times, your bank has steadily become a place where I am no longer a person, but instead a risk or reward, identified by a routing and account number, and PIN code.
Your personal bankers are not allowed to be personal. They are trained to be robots who follow your edicts passed down through your layers and layers of management to the front line.
I realize that I am responsible for some of my frustrations regarding my bank account with you. I will own that much. But there also comes a time where you have to take some ownership as well. And I don't mean of more of our tax dollars.
Anyway, Mr. CEO, thanks for taking time to read this. I need to run now because one of your competitors is running a promotion to sign up new accounts. I see the bankers there everyday through my job, and they know me on a first name basis, and ask about my kids and my store. They don't just do it because they want my business. They do it because that's what people do with one another. Interact. And give a shit.
So I'm going to wander on down the trail, now, Mr. CEO. I know you've probably got a yacht party or wine tasting or charity event or something to go to. Have a great weekend, and I know you won't lose any sleep over losing my little tiny checking account with you. But don't worry, the feeling is mutual.
Your Now Former Customer.